Email Performance
Emails Sent
89.8K
+12%
Open Rate
47.5%
+4.8% vs industry
Click Rate
9.2%
+2.1%
HCP Reach
18.4K
unique physicians
Banner Performance
Impressions
214K
+18%
Avg CTR
1.95%
+0.3%
Viewability
78.2%
above benchmark
Conversions
842
+24%
Email Performance Trend
Sends, opens, and clicks over time
3
5
7
9
11
13
15
Sent
Opened
Clicked
Audience Breakdown
Segments reached
18.4K
Total HCPs
Ophthalmologists
42%Optometrists
31%Patients
18%Caregivers
9%Campaign Performance
Active Product X campaigns
| Campaign | Type | Sent/Imp | Rate | Status |
|---|---|---|---|---|
Product X Launch - HCP Ophthalmologists | 45.2K | 52.8% | active | |
Patient Onboarding Series New Patients | 38.5K | 48.2% | active | |
IOP Awareness - Optometrists Optometrists | 28.4K | 44.5% | active | |
Glaucoma Month Campaign | Banner | 125K | 2.1% | active |
Disease Education HCP | Banner | 89K | 1.8% | paused |
Recent Activity
Real-time engagement
Opened
Product X Launch - HCP
Dr. Sarah Chen, MD
Clicked
Patient Onboarding
John D.
Opened
IOP Awareness
Dr. Emily Watson, OD
Downloaded
Prescribing Info
Dr. James Liu, MD
Clicked
Daily Routine Tips
Maria S.